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Description
This is a portfolio created for Senior Art Exhibition 2020. Work includes the brand identity for a cafe.
Semester Completed
Spring 2020
City
De Pere, Wi
Keywords
Graphic Design, Logo, Cafe, Package Design, Branding
Disciplines
Art and Design
Recommended Citation
Airoldi, Hannah, "Hannah Airoldi, Senior Art Exhibition Portfolio" (2020). Senior Art Portfolios. 43.
https://digitalcommons.snc.edu/artportfolios/43
Copyright
Hannah Airoldi
Artist Statement
As a graphic designer, a large portion of my work is composed of brand identities and packaging design. The work in this portfolio explores both. I created the series, Nestled Cafe, to portray the branding of a fictionalized Cafe. The series includes a logo, menu, poster, business card, and coffee cup. The design behind a business identity is crucial, as it influences a potential customer’s decision to visit. To begin, I explored a diversity of cafes in order to discover how the identity correlated to the look and feel of the cafe. My goal was to convey that Nestled Cafe has a relaxed, comfortable, inviting atmosphere. I convey this through a minimal aesthetic. Clean, simple designs give a welcoming and personal sensation. The neutral and organic color palette are used to create a cozy feeling.