Fall/Winter 2023: Ulta Beauty Exec and SNC Alum Explains How Cosmetics Become Personal and Cultural Expressions

Authors

St. Norbert College

Files

Description

Elizabeth (Knox) Oates ’04 serves as vice president of consumer insights at Ulta Beauty, where she aims “to make beauty a force for good” by creating a more inclusive and empowering experience for all customers. With a background in international business from St. Norbert College and an MBA from the University of Wisconsin, Oates previously worked at General Mills and Kohl’s in consumer insights. At Ulta, she helps the company understand evolving customer needs, especially as beauty shifted during the pandemic to emphasize self-care and self-expression.

Publication Date

Fall 9-7-2023

Keywords

Office of Communications, Ulta Beauty, alumna, diversity, equity, inclusion, international business

Recommended Citation

St. Norbert College, "Fall/Winter 2023: Ulta Beauty Exec and SNC Alum Explains How Cosmetics Become Personal and Cultural Expressions" (2023). St. Norbert College Magazine 2019-2023. 26.
https://digitalcommons.snc.edu/snc_magazine_archives_2019-2023/26